Mohammed Arif is passionate about cricket, be it mainstream, street or indoor, he enjoys the game in every form. He strives to promote the game, so it transcends boundaries while also bringing communities together. He has formerly worked with the England & Wales Cricket Board (ECB) as their National Growth Manager for diverse communities.
During his tenure with the ECB, Arif was focused on delivering the game and aiming to grow the game in poor communities.
In the past 3 years, he has specifically worked on a project that involved engaging with the biggest community in England & Wales that plays cricket i.e. South Asian Community, via consultation, engagement and alongside the strategy team pulling together an Action Plan to help address some of the barriers to participation.
The ECB, on the back of devoted individuals like Arif, has organised a number of fabulous events over the recent years, such as the Champions Trophy, the Women’s World Cup and most recently, the Men’s ODI World Cup.
, and we could feel his enthusiasm with respect to tape-ball, which is unparalleled.
Arif presented a number of insights into the tape-ball cricketing world and his view on how it can reach a wider audience. Albeit a format identified primarily as South Asian, tape-ball has found a home at the streets of England with Chance to Shine Street cricket program
Chance to Shine
Chance to shine is a charitable organisation that is working with a number of cricket boards to counter the decline of cricket in state schools, and they are doing so with phenomenal success.
Their reach also highlights a unique level of success, which is diversity and inclusion, with almost a 50 50 participate rate from boys and girls.
You can follow Mohammed Arif on Twitter.
Furqan is a marketing professional in the tech sector and an avid sports lover. He is a devout follower of cricket, football and tennis. You can follow him on Twitter.